96.1 The River plays Today’s Best Variety from Katy Perry, Maroon 5, Madonna, Adele, Michael Jackson, Kelly Clarkson, Prince, Pink Journey and many more. The River reaches female consumers making buying decisions for themselves and their families, establishing purchasing habits, maintaining brand loyalty. River listeners are pop culture savvy and fashion conscious. They set trends and are eager to share their experiences and opinions through social media giving this demographic a broad sphere of influence.

The River stays connected with its loyal audience through on-air and online contesting, on-site promotions, texting and social media (Facebook/Twitter) campaigns. And 96.1 the River features well known and established market personalities such as Murphy, Sam and Jodi, Margie Maybe, Scotty Mac and Delilah.